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New Perspective_ Intro


What's Old. Is New Again.

a Timeless Approach to

Content Marketing. . . 

  download cv  My Skill set   

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New Perspective_ Intro


What's Old. Is New Again.

a Timeless Approach to

Content Marketing. . . 

  download cv  My Skill set   

 
Either write something worth reading or do something worth writing about.
— Benjamin Franklin
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Sort Bio


Hello.

My Name is Ben

Sort Bio


Hello.

My Name is Ben

 
Ben Is The Brand

 A Little Bit About Me

You will find my business cards emblazoned with titles like Digital Marketing Manager, Branding Strategist, or Traffic Acquisition Specialist.  At times peppering in a clever euphemism 'guru' or 'ninja."
 
Despite the hard-earned titles, I am much more — I am an innovator, an entrepreneur, a globe-trotting blogger, a mentor, and protege. 
 
I am also a believer that taking the path less traveled is an education in and of itself. Nothing good comes from comfort. Virtues like honesty, integrity and work ethic come from overcoming adversity. 

My life experiences have contributed significantly to my professional aptitude. As an entrepreneur, I developed a high degree of initiative with the willingness to roll up my sleeves when duty calls. 

Traveling internationally and consulting for companies abroad required thinking a bit outside the box to find a solution to problems. 
 
Specialties include developing thoughtful, intelligent marketing campaigns, analysis of advanced analytics and enthusiastically leading teams to victory! Translating business initiatives and marketing strategies into bottom-line results is what it all boils down to, right?
 

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Past Roles and Employers


I haven’t been everywhere,

but it’s on my list.

Past Roles and Employers


I haven’t been everywhere,

but it’s on my list.

Former Titles and Responsibilities.

Do I Think Job Titles are Hyperbole? Maybe a little. . .


A Look At My Previous Experience

I have never been a fan of titles, in my opinion they restrict the hierarchy that exists organically among individuals. Let's face it, you either have it or you don't. Right? Philosophical rantings aside, below is a collection of past positions, with associated skills and responsibilities.    

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MARKETING PROJECT MANAGER

Grew and managed an email subscriber database of 1.8 million. Developed marketing campaign strategies, performed idea/trend research, and generated $75k per month in revenue.

Big Win: Originated a content auditing process, revamping evergreen content and newsletters increasing CTR 20% and open rates by 11%.

Director of Online Marketing: One3 Creative

Director of Marketing

Lead a team of 10 tasked with executing strategies for ecommerce clientele; primary focus on content marketing, lead generation, and social media development. BidorBankit.com and AIOtv.com were key accounts.

Big Win: Increased social media ROI by 275% and digital marketing lead generation by 124% for BidorBankIt.com.

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DIGITAL MEDIA BUYER 

Developed and implemented winning print and digital ad campaigns for majors & nationals clients. Marketing mix included print ads, programmatic, digital display, SEM and social media ads on a CPM and CPC basis. 

Big Win: Results included triple-digit sales growth and massive leaps in audience  engagement; 98% record of on-time delivery.


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Skills Overview


but wait... there's more!

Skills Overview


but wait... there's more!

High Level Digital Marketing Skills!

Today the ever-changing landscape of Digital Marketing requires we update our skills and specialties on a continual basis throughout one's career. Here is an overview of what I would consider to me a brief overview of my top skills in conjunction with the leading trends in Digital Marketing today. 
email_marketing

Email-marketing veteran with with real-world experience in planning, managing, and executing email and overall website initiatives. 


SMM: My goal of Social Media Marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.


Master wordsmith capable at transforming the words of a designer or developer into something compelling and readable. Ensure the all of the content assets are in line with the overall marketing strategy and brand messaging.


Reporting and Analytics. I'll spare you the geek speak and acronyms. I like math, numbers, excel at Excel and Tableau. Visually gifted designer, ie: I make killer dashboards.

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Portfolio Overview


selected Works

My Proudest Moments

Portfolio Overview


selected Works

My Proudest Moments

Contact


Wanna Get in Touch?

Contact


Wanna Get in Touch?


Thank You! I'll Keep an Eye Out for Your Message!

Thank You! I'll Keep an Eye Out for Your Message!

Well Here You Go!


Social Media links.  

If I'm not on it, it's because they haven't invented it yet!


Email

Send me a good ol fashioned email if you'd like!


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