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New Perspective_ Intro


What's Old. Is New Again.

a Timeless Approach to

Content Marketing. . . 

  download cv  My Skill set   

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New Perspective_ Intro


What's Old. Is New Again.

a Timeless Approach to

Content Marketing. . . 

  download cv  My Skill set   

 
Either write something worth reading or do something worth writing about.
— Benjamin Franklin
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Sort Bio


Hello.

My Name is Ben

Sort Bio


Hello.

My Name is Ben

Ben Is The Brand

 A Little Bit About Me

My business cards oftentimes contain titles resembling 'Digital Marketing Manager' or 'Content Marketing Specialist.' At times I have been lauded at the de facto 'Marketing Guru', endearing right?

Professional accolades, buzzwords and titles aside, I am  much  more than a job title. It is my opinion that my experiences as an small business owner, world traveler, and professional mentor have been key ingredients in my professional development. The path less traveled has been an education in and of itself. 

While launching craft breweries in Nicaragua, you learn to be resourceful. When you are traveling through Asia not knowing the language, you learn communication and problem skills very quickly!

Obtaining a Master's Degree in both Marketing and Finance has given me invaluable insight into the inner workings of business. I was able to open my own digital agency and travel the world with these skills. My success lies in the ethos that life is a journey, and sometimes you need to stop and smell the roses. 

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Past Roles and Employers


I haven’t been everywhere,

but it’s on my list.

Past Roles and Employers


I haven’t been everywhere,

but it’s on my list.

Former Titles and Responsibilities.

Do I Think Job Titles are Hyperbole? Maybe a little. . .


A Look At My Previous Experience

I have never been a fan of titles, in my opinion they restrict the hierarchy that exists organically among individuals. Let's face it, you either have it or you don't. Right? Philosophical rantings aside, below is a collection of past positions, with associated skills and responsibilities.    

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MARKETING PROJECT MANAGER

Directed the planning, managing, and executing of marketing initiatives utilizing content marketing, social media channels and email list growth. (2 Million Subscribers)

Audited content within the email sequence by identifying SEO opportunities and A/B testing CTA’ and subject lines; optimization increased conversions by 13%.

Director of Online Marketing: One3 Creative

Marketing Director

Lead a team of 10 tasked with executing strategies for ecommerce clientele; primary focus on content marketing, lead generation, and social.

Planned and executed Spanish to english marketing strategies for start-up craft breweries in Central America: resulting in 60% increase in  brand recognition.

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DIGITAL MEDIA BUYER 

Executed targeted ad campaigns for majors & nationals clientele, delivering Web & Mobile impressions via programmatic, paid digital and social PPC and fan/follower aqcuisition. 

Conducted traffic target market analysis and A/B Multivariate testing to identify cost effect strategies B/T targeted digital advertising.


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Skills Overview


but wait... there's more!

Skills Overview


but wait... there's more!

High Level Digital Marketing Skills!

Dynamic, highly creative Digital Marketing professional, I execute integrated marketing strategies, formulate detailed project plans and budgets, and managing campaigns from start to finish.
 

Email-marketing veteran with with real-world experience in planning, managing, and executing email and overall website initiatives. 


SMM: My goal of Social Media Marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.


Master wordsmith capable at transforming the words of a designer or developer into something compelling and readable. Ensure the all of the content assets are in line with the overall marketing strategy and brand messaging.


Reporting and Analytics. I'll spare you the geek speak and acronyms. I like math, numbers, excel at Excel and Tableau. Visually gifted designer, ie: I make killer dashboards.

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Portfolio Overview


selected Works

My Proudest Moments

Portfolio Overview


selected Works

My Proudest Moments

Contact


Wanna Get in Touch?

Contact


Wanna Get in Touch?


Thank You! I'll Keep an Eye Out for Your Message!

Thank You! I'll Keep an Eye Out for Your Message!

Well Here You Go!


Social Media links.  

If I'm not on it, it's because they haven't invented it yet!


Email

Send me a good ol fashioned email if you'd like!


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